Google Ads: catch people who are already searching
Google Search Ads show up when someone types what they want into Google. They're looking right now, which makes these clicks valuable for businesses people actively search for: a lawyer, a dentist, a plumber, a caterer.
Facebook and Instagram Ads: reach people before they search
Meta ads show up while people scroll. You target by location, interests and demographics, so they're great for products and services people don't search for yet, and for building awareness.
How you pay
Both platforms let you set a daily budget. Google usually charges per click. Meta can charge per click or per thousand impressions, depending on your goal.
When Google wins
If customers already search for what you offer, Google Ads put you in front of them at the exact moment they're ready to buy.
When Facebook and Instagram win
If your business is visual, new or impulse-friendly, like a restaurant, boutique or event, social ads create demand and build your brand.
Our take: test, then invest
Many businesses do best with both. Start small, track every lead and sale, then put more budget behind what's working.
Related services: Digital Marketing, Lead Generation. Every Royal Marketing client is backed by our money-back guarantee and the Red Carpet Promise. See pricing or read the FAQ.
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